How do I track the success of my scorecard

To track your scorecards success first and foremost you need to set your success goals. Is it driving audience engagement, player engagement or player behaviour change?

Tracking User Engagement

Check your Scorecard Bulletin Email Stats - these are a good sign of user engagement - is the email being opened, is it being clicked on?

Tracking User Behaviour Change

In Reporting you can generate "Shift" Reports. These show the percentage change for each quantile (e.g. quartiles) between two releases. You can also create a user shift report that shows change for each individual user. These reports show quantitatively how behaviour and scores have changed over a period.


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